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Mastering data mining

Mastering data mining

Name: Mastering data mining

File size: 833mb

Language: English

Rating: 2/10



"Berry and Linoff lead the reader down an enlightened path of best practices." Data Mining Techniques: For Marketing, Sales, and Customer Relationship. Mastering Data Mining shifts the focus from understanding data mining techniques to achieving business results, placing. -Ralph Kimball, Author of The Data Warehouse Lifecycle ToolkitMastering Data MiningIn this follow-up to their successful first book, Data Mining Techniques. Companion page to Mastering Data Mining by Michael J. A. Berry and Gordon S. Linoff.

Companies have invested in building data warehouses to capture vast amounts of customer information. The payoff comes with "mining" or getting access to the. Mastering Data Mining The Art and Science of. Customer Relationship Management. By: Michael J A Berry Gordon S Linoff. ISBN: See detail of. Keywords: Customer Service, Database management, Decision making; Review Number: /2; Review Subject: Mastering Data Mining: The Art and Science.

Author: Berry, Michael J. A.; Title: Mastering data mining: the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff. Mastering Data Mining: The Art and Science of Customer Relationship Management () by Michael J. A. Berry; Gordon S. Linoff.


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